[5 December 2008] ---- Luk Fook Holdings (International) Limited (“Luk Fook”/the “Group”) (Stock code: 590), today announced that Mr. Wong Wai Sheung, Chief Executive of the Group, was invited to be the honour guest for the “Trust in Quality Merchants, Report Illegal Business” promotion day held in Tsim Sha Tsui on 2 December 2008. As the Elected Member of the Retail Category of Quality Tourism Services Association, Mr. Wong distributed promotion products in the event to promote quality merchants and tourism in Hong Kong.

Mr. Wong Wai Sheung, Chief Executive of the Group said, “We feel greatly honoured to be invited to attend the “Trust in Quality Merchants, Report Illegal Businesses” Promotion Day and to be able to assist in the promotion of quality tourism services in Hong Kong. Being invited implies our vital position among Hong Kong quality merchants and it recognizes the success of Luk Fook’s brand image. We believe that this event can further promote Luk Fook’s image of providing honest and quality services, which will in turn attract more customers with high purchasing power. We shall continue to launch quality and stylish jewellery in the future to permeate the Luk Fook brand into different customer stratum.”

Quality Tourism Services Association, Yau Tsim Police District and  Hong Kong Customs co-organized the event. It aimed at uniting the accredited merchants under the Quality Tourism Services Scheme, so as to consolidate the honest and quality services image of Hong Kong. It also aimed at educating Hong Kong citizens to report touting of counterfeit goods, thus creating an ideal shopping environment in Hong Kong to increase tourists’ confidence.

The organizer also invited a number of guests to the event, including Mr. Brian Li, SBS, JP, the chairman of Quality Tourism Services Association; Mr. Tommy Li, MH, JP, the Vice-Chairman of Quality Tourism Services Association; Mrs. Selina Chow, the Honorary Adviser of Quality Tourism Services Association; Mr. Lo Kwok Kee, Commander of Tsim Sha Tsui Division and Mr. Edmond Cheng, the Head of Intellectual Property Investigation (Operations) Group. Artists Ms. Charmaine Li and Ms. Chuk Man Kwan were also being invited to distribute leaflets and promotion products. 

~ End~