Radiant for 35 Years, Blossoming for Love

For 35 years, Lukfook Jewellery, a jewellery brand rooted in Hong Kong, China, has remained steadfast in its commitment to exquisite craftsmanship while continually exploring the harmonious fusion of jewellery and art. Bridging tradition and modernity, the brand has consistently pushed the boundaries of creativity to reinterpret the Oriental aesthetics through innovative craftsmanship, breathing life and emotion into every creation. As Lukfook Jewellery celebrates its 35th anniversary on 1 September 2026, the brand brings its signature colour, "Oriental Bauhinia Red" - a distinctive hue inspired by Hong Kong's iconic bauhinia - from a conceptual visual identity to a tangible, immersive in-store experience. The brand also unveils the latest addition to its Heirloom Fortune Collection - a stunning selection of gold diamond jewellery inspired by the auspicious gourd, a timeless symbol of fortune and prosperity, the brand's new signature colour and the symbolic numbers 3 and 5. This newest collection pays tribute to the brand's unwavering dedication to craftsmanship and the radiant legacy it has forged over the past 35 years. Masterfully crafted using a combination of refined techniques and technologies, this series of gourd-inspired jewellery creations seamlessly unites Oriental cultural heritage with modern aesthetics. Rich in symbolism, each creation embodies the profound philosophy and auspicious wishes of endless blessings and good fortune, serving as a sparkling testament to Lukfook Jewellery's remarkable 35-year journey.

In the latest 35th anniversary campaign, global brand ambassador Cheng Yi stands with effortless poise against a dramatic purple-red backdrop, where light and shadow intertwine. Dressed in a sharply tailored black suit, he dazzles with exquisite gold gourd pendants around his neck and fingers, radiating effortless sophistication. Amid the striking interplay of purple-red and black, the auspicious masterpiece embodying the blessings of fortune and prosperity quietly tells the story of Lukfook Jewellery's 35-year legacy of exceptional craftsmanship and deep heritage, while heralding a radiant new chapter.

Time honours exquisite craftsmanship, while love shines in every radiant detail. As Lukfook Jewellery celebrates its 35th anniversary, the brand proudly presents the globally limited-edition Radiant Mark brand ambassador gift to mark this golden milestone. The Radiant Mark brand ambassador gift is available at all Lukfook Jewellery's physical shops. Customers who purchase jewellery (excluding charms and accessories) will have the opportunity to receive this exclusive gift, while stocks last.

~End~

For 35 years, Lukfook Jewellery, a jewellery brand rooted in Hong Kong, China, has remained steadfast in its commitment to exquisite craftsmanship while continually exploring the harmonious fusion of jewellery and art. Bridging tradition and modernity, the brand has consistently pushed the boundaries of creativity to reinterpret the Oriental aesthetics through innovative craftsmanship, breathing life and emotion into every creation. As Lukfook Jewellery celebrates its 35th anniversary on 1 September 2026, the brand brings its signature colour, "Oriental Bauhinia Red" - a distinctive hue inspired by Hong Kong's iconic bauhinia - from a conceptual visual identity to a tangible, immersive in-store experience. The brand also unveils the latest addition to its Heirloom Fortune Collection - a stunning selection of gold diamond jewellery inspired by the auspicious gourd, a timeless symbol of fortune and prosperity, the brand's new signature colour and the symbolic numbers 3 and 5. This newest collection pays tribute to the brand's unwavering dedication to craftsmanship and the radiant legacy it has forged over the past 35 years. Masterfully crafted using a combination of refined techniques and technologies, this series of gourd-inspired jewellery creations seamlessly unites Oriental cultural heritage with modern aesthetics. Rich in symbolism, each creation embodies the profound philosophy and auspicious wishes of endless blessings and good fortune, serving as a sparkling testament to Lukfook Jewellery's remarkable 35-year journey.

In the latest 35th anniversary campaign, global brand ambassador Cheng Yi stands with effortless poise against a dramatic purple-red backdrop, where light and shadow intertwine. Dressed in a sharply tailored black suit, he dazzles with exquisite gold gourd pendants around his neck and fingers, radiating effortless sophistication. Amid the striking interplay of purple-red and black, the auspicious masterpiece embodying the blessings of fortune and prosperity quietly tells the story of Lukfook Jewellery's 35-year legacy of exceptional craftsmanship and deep heritage, while heralding a radiant new chapter.

Time honours exquisite craftsmanship, while love shines in every radiant detail. As Lukfook Jewellery celebrates its 35th anniversary, the brand proudly presents the globally limited-edition Radiant Mark brand ambassador gift to mark this golden milestone. The Radiant Mark brand ambassador gift is available at all Lukfook Jewellery's physical shops. Customers who purchase jewellery (excluding charms and accessories) will have the opportunity to receive this exclusive gift, while stocks last.

~End~