Lukfook Jewellery joins hands with the pioneering fashion brand 13DE MARZO to hold the launch event for the co-branded collection. The event was graced by Ms. Wong Hau Yeung, Shirley, Executive Director and Chief Operating Officer of Lukfook Group, Ms. Wong Lan Sze, Nancy, Executive Director and Deputy Chief Executive Officer of Lukfook Group, Mr. Hou Yiwen, Global Sales Director of 13DE MARZO, along with all distinguished guests, who jointly witnessed the new beginning of this cross-industry collaboration.
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The new "Lukfook Jewellery X 13DE MARZO" co-branded collection draws inspiration from 13DE MARZO's iconic bear, infusing the warmth and healing power of plush toys into the art of gold. Featuring an integration of trendsetting attitude and gold craftsmanship, this collection extends the bold and individualised expression of 13DE MARZO while upholding Lukfook Jewellery's commitment to exquisite craftsmanship and exceptional quality.
This collaboration is not only a joint creation of products but also a two-way connection of culture and emotion, aiming to bridge different generations and initiate a sincere dialogue with younger consumers. Within the nearly 700-square-meter exhibition space, these creative gold pieces radiating captivating brilliance instantly drew the attention of invited guests with the story-driven and buzz-worthy design. Establishing a shared aesthetic with younger consumers, the collection brings Lukfook Jewellery a refreshingly approachable, discussable and shareable appeal, offering the guests an immersive experience centred on the theme of "warmth and healing".
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Lukfook Jewellery joins hands with the pioneering fashion brand 13DE MARZO to hold the launch event for the co-branded collection. The event was graced by Ms. Wong Hau Yeung, Shirley, Executive Director and Chief Operating Officer of Lukfook Group, Ms. Wong Lan Sze, Nancy, Executive Director and Deputy Chief Executive Officer of Lukfook Group, Mr. Hou Yiwen, Global Sales Director of 13DE MARZO, along with all distinguished guests, who jointly witnessed the new beginning of this cross-industry collaboration.
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The new "Lukfook Jewellery X 13DE MARZO" co-branded collection draws inspiration from 13DE MARZO's iconic bear, infusing the warmth and healing power of plush toys into the art of gold. Featuring an integration of trendsetting attitude and gold craftsmanship, this collection extends the bold and individualised expression of 13DE MARZO while upholding Lukfook Jewellery's commitment to exquisite craftsmanship and exceptional quality.
This collaboration is not only a joint creation of products but also a two-way connection of culture and emotion, aiming to bridge different generations and initiate a sincere dialogue with younger consumers. Within the nearly 700-square-meter exhibition space, these creative gold pieces radiating captivating brilliance instantly drew the attention of invited guests with the story-driven and buzz-worthy design. Establishing a shared aesthetic with younger consumers, the collection brings Lukfook Jewellery a refreshingly approachable, discussable and shareable appeal, offering the guests an immersive experience centred on the theme of "warmth and healing".
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