(15 May 2025) — Luk Fook Holdings (International) Limited (“Lukfook” or the “Group”) (Stock Code: 0590) is pleased to announce that Ms. Sandra Cheung, Senior Jewellery Sales Supervisor of the Group, has won a Gold Award under the “Outstanding QTS Merchant Service Staff Awards (Frontline Staff)” in the “Fashion and Lifestyle” category at the “2025 Outstanding QTS Merchant Service Staff Awards” organised by the Hong Kong Tourism Board in recognition of her exemplary performance and professionalism in customer service. This achievement fully demonstrates the Group’s commitment to pursuing service excellence.

Mr. Wong Wai Sheung, Chairman and Chief Executive Officer of the Group, said, “Since the establishment of the first Lukfook Jewellery shop in 1991, the Group has consistently adhered to the service philosophy of ‘Exquisite Craftsmanship, Quality Services and Customer Orientation,’ focusing on enhancing customer service quality. By cultivating a passionate and professional team, the Group is committed to upholding the service standards of ‘Six Heartfelt Service’. Being affirmed by panel judges in winning the championship is not only an acknowledgment of the staff’s efforts and performances, but also reflecting the industry’s high recognition of the Group’s service quality. Looking ahead, we will continue to prioritise our customers, drive service innovation, and strive to deliver an even better shopping experience to consumers worldwide.”

The “Outstanding QTS Merchant Service Staff Awards” was launched in 2013. This year, it aims to support the Government’s “Hospitality Campaign”, themed “Let's Go the Extra Mile”, to recognise the contributions of frontline staffs towards service excellence and enhance the service standards in Hong Kong.

Ms. Sandra Cheung, Senior Jewellery Sales Supervisor of Lukfook Group, crowned championship at the “2025 Outstanding QTS Merchant Service Staff Award”

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