A Radiant New Chapter for the Beauty of Love
In 2026, Lukfook Jewellery will celebrate its 35th anniversary. To mark this milestone, the brand will unveil a comprehensive refresh of its visual identity. This deep, vibrant colour, inspired by Hong Kong's iconic bauhinia, embodies poised elegance, resilient vitality and understated brilliance. It resonates with the spirit of Lukfook Jewellery's global brand ambassador Cheng Yi, whose gentle poise and unwavering determination for breakthroughs define his enduring appeal. On screen and beyond, dedication cultivates depth, while breakthroughs forge brilliance. In the year ahead, Lukfook Jewellery will continue to join hands with its global brand ambassador Cheng Yi, embarking on a radiant new chapter together. A dazzling series of exceptional new jewellery creations will be unveiled, weaving fresh narratives of craftsmanship and love to illuminate life's luminous moments.
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The latest advertising campaign stars global brand ambassador Cheng Yi in a modern space defined by sharp lines. Amid the interplay of light and shadow, he sparks an inspired dialogue between geometric aesthetics and fluid radiance through strikingly distinct styles, showcasing the sophisticated texture and multifaceted allure of radiant iridescent jewellery. The all-new Fancy DiaBling jewellery from Lukfook Jewellery's DiaBling Shimmering Gold Collection features the classic silhouettes such as the octagonal, drop and heart shapes, blending minimalist tension with delicate beauty. Each piece is meticulously crafted to reproduce the fire of fancy-cut diamonds on iridescent gold pieces, allowing the gold to radiate with the stunning brilliance of yellow diamonds. Every exquisite creation becomes a luminous expression of individuality and charisma.
Fancy DiaBling Jewellery - DiaBling Sugar Cube
When cool geometry is infused with love, it reveals quiet brilliance - like a sweet sugar cube, softening its edges as it catches the light and adding a touch of sweetness to everyday life. Inspired by the classic emerald-cut octagon, these jewellery creations are crafted with the unique radiant colours finish to bring out captivating diamond-like sparkle on gold pieces. Light dances across the elegant contours, composing a romantic symphony of brilliance. A halo of glittering diamonds encircles the luminous centre like starlight, transforming precise lines into poetic grace. The refined design lends gold the sparkling brilliance of a yellow diamond, while adding a warm glow to everyday life. Selected pieces in the set are also available in a plain gold design, offering an elegant, sophisticated look to elevate daily styling. Sweet yet cool, graceful yet bold, this set exudes multifaceted allure, shifting effortlessly with the interplay of light and shadow.
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| Gold Diamond Pendant As worn by the brand ambassador (Luxury) Featuring a visual effect reminiscent of a 6-carat yellow diamond |
Gold Diamond Necklace As worn by the brand ambassador (Opulent) Featuring a visual effect reminiscent of a 4-carat yellow diamond |
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| Gold Diamond Pendant (Affordable Luxury)Featuring a visual effect reminiscent of a 4-carat yellow diamond |
Gold Diamond Pendant (Exquisite)Featuring a visual effect reminiscent of a 2-carat yellow diamond |
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| Gold Diamond Necklace (Luxury)The pendant features a visual effect reminiscent of a 3-carat yellow diamond |
Gold Diamond Necklace (Affordable Luxury)Featuring a visual effect reminiscent of a 2-carat yellow diamond |
Gold Diamond Necklace (Exquisite)Featuring a visual effect reminiscent of a 1-carat yellow diamond |
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| Gold Diamond Earrings (Luxury)The pendant features a visual effect reminiscent of a 3-carat yellow diamond |
Gold Diamond Earrings (Affordable Luxury)The pendant features a visual effect reminiscent of a 4-carat yellow diamond |
Gold Diamond Earrings (Exquisite)Featuring a visual effect reminiscent of a 1.5-carat yellow diamond |
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| Gold Diamond Ring (As worn by the brand ambassador)(Luxury)The main body features a visual effect reminiscent of a 4-carat yellow diamond |
Gold Diamond Ring (Affordable Luxury)The main body features a visual effect reminiscent of a 2-carat yellow diamond |
Gold Diamond Ring (Exquisite)Featuring a visual effect reminiscent of a 2-carat yellow diamond |
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| Gold Necklace (Elegant)Featuring a visual effect reminiscent of a 5-carat yellow diamond |
Gold Necklace (Fresh)Featuring a visual effect reminiscent of a 1-carat yellow diamond |
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| Gold Necklace (Elegant)Featuring a visual effect reminiscent of a 5-carat yellow diamond |
Gold Necklace (Fresh)Featuring a visual effect reminiscent of a 1-carat yellow diamond |
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| Gold Pendant (Elegant)Featuring a visual effect reminiscent of an 8-carat yellow diamond |
Gold Pendant (Fresh)Featuring a visual effect reminiscent of a 5-carat yellow diamond |
Gold Pendant (Light)Featuring a visual effect reminiscent of a 4-carat yellow diamond |
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| Gold Earrings (Elegant)The pendant features a visual effect reminiscent of a 5-carat yellow diamond |
Gold Earrings (Fresh)Featuring a visual effect reminiscent of a 1-carat yellow diamond |
Gold Ring (As worn by the brand ambassador)Featuring a visual effect reminiscent of a 5-carat yellow diamond |
DiaBling Heart Wish
Framed by a romantic heart silhouette, delicate filigree weaves the rhythm of love, turning every heartbeat into a shimmering poem. CNC-carved iridescent gold pieces reflect the enchanting brilliance reminiscent of yellow diamonds, whispering the true essence of love. Love is not about gazing at each other, but about illuminating each other as you journey towards a shared future. Brilliant diamonds encircle the heart like a halo of love, tenderly embracing this heartfelt sentiment. A plain gold version is also available for a minimalist style statement - a testament to pure love and also a celebration of self-love.
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| Gold Diamond Necklace (Luxury)The pendant features a visual effect reminiscent of a 2-carat yellow diamond |
Gold Diamond Necklace (As worn by the brand ambassador) (Affordable Luxury)Featuring a visual effect reminiscent of a 2-carat yellow diamond |
Gold Diamond Ring Featuring a visual effect reminiscent of a 2-carat yellow diamond |
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| Gold Diamond Earrings (Luxury)Featuring a visual effect reminiscent of a 2-carat yellow diamond |
Gold Diamond Earrings (Affordable Luxury)Featuring a visual effect reminiscent of a 1-carat yellow diamond |
DiaBling Square
Your quiet radiance and poised grace outshine all worldly splendour. Inspired by the square emerald cut, clean lines trace an elegant geometric silhouette, where strength meets softness and tenderness meets power. A distinctive radiant colours finish enables the three-dimensional carved lines and facets to sparkle with the fiery brilliance of baguette diamonds. A halo of dazzling diamonds shines like bright stars. The diamond-set version dazzles like the sun, radiating enchanting glamour with every movement; while the plain gold version glows like the first light of dawn, revealing a minimalist aesthetic and modern sophistication. These elegant pieces are versatile enough to style your look at work or on social occasions, effortlessly exuding your unique style, glimmering confidence and multifaceted charm.
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| Gold Diamond Necklace Featuring a visual effect reminiscent of a 2-carat yellow diamond |
Gold Diamond Earrings Featuring a visual effect reminiscent of a 2-carat yellow diamond |
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| Gold Necklace (Elegant)Featuring a visual effect reminiscent of a 4-carat yellow diamond |
Gold Necklace (Fresh)Featuring a visual effect reminiscent of a 2-carat yellow diamond |
Gold Pendant Featuring a visual effect reminiscent of a 4-carat yellow diamond |
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| Gold Earrings Featuring a visual effect reminiscent of a 2-carat yellow diamond |
Gold Ring Featuring a visual effect reminiscent of a 4-carat yellow diamond |
DiaBling Gold Dew
The pear cut captures the pure beauty of nature. Drawing inspiration from a dewdrop poised to fall, delicate carved lines trace its graceful silhouette. The softly curved surface glimmers with diamond-like brilliance, evocative of a clear dewdrop caught in morning light. Stunning diamonds surrounding the water drop motif shimmer like ripples spreading across the lake of heart. The water drop is brought to life through the fluid interplay of light and shadow. A plain gold version is also available, lending fresh, minimalist elegance to your everyday look.
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| Gold Diamond Necklace (Luxury)The pendant features a visual effect reminiscent of a 2-carat yellow diamond |
Gold Diamond Necklace (Affordable Luxury)The pendant features a visual effect reminiscent of a 2-carat yellow diamond |
Gold Diamond Necklace (Affordable Luxury)Featuring a visual effect reminiscent of a 2-carat yellow diamond |
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| Gold Diamond Earrings Featuring a visual effect reminiscent of a 1-carat yellow diamond |
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DiaBling Gold Marquise
Forge ahead bravely, and let your radiance shine from within. Inspired by the striking tension of the marquise shape featuring two pointed ends and a rounded centre, the design epitomises a harmonious balance of strength and softness, revealing a rich inner self. The distinctive radiant colours finish creates a captivating iridescent shimmer, adding enchanting sparkle to every shining moment. A halo of beautiful diamond accents brings extra sparkle, crowning your unique radiance. Whether riding the waves at work or blooming with effortless grace in everyday life, these radiant pieces lend just the right amount of sparkle to your look. The plain gold version offers an understated, sleek look for everyday styling, while the diamond-set version creates a bold, confident look, bearing witness to your most brilliant moments.
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| Gold Diamond Necklace Featuring a visual effect reminiscent of a 2-carat yellow diamond |
Gold Necklace Featuring a visual effect reminiscent of a 3-carat yellow diamond |
Gold Necklace The pendant features a visual effect reminiscent of a 2-carat yellow diamond |
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| Gold Pendant Featuring a visual effect reminiscent of a 3-carat yellow diamond |
Gold Earrings Featuring a visual effect reminiscent of a 1-carat yellow diamond |
Gold Ring Featuring a visual effect reminiscent of a 3-carat yellow diamond |