In 2026, Lukfook Jewellery will celebrate its 35th anniversary. To mark this milestone, the brand unveils a comprehensive refresh of its visual identity. This deep, vibrant colour, inspired by Hong Kong's iconic bauhinia, embodies poised elegance, resilient vitality and understated brilliance. It resonates with the spirit of Lukfook Jewellery's global brand ambassador Cheng Yi, whose gentle poise and unwavering determination for breakthroughs define his enduring appeal. On screen and beyond, dedication cultivates depth, while breakthroughs forge brilliance. In the year ahead, Lukfook Jewellery will continue to join hands with its global brand ambassador Cheng Yi, embarking on a radiant new chapter together. A dazzling series of exceptional new jewellery creations will be unveiled, weaving fresh narratives of craftsmanship and love to illuminate life's luminous moments.
The latest advertising campaign stars global brand ambassador Cheng Yi in a modern space defined by sharp lines. Amid the interplay of light and shadow, he sparks an inspired dialogue between geometric aesthetics and fluid radiance through strikingly distinct styles, showcasing the sophisticated texture and multifaceted allure of radiant iridescent jewellery. The all-new Fancy DiaBling jewellery from Lukfook Jewellery's DiaBling Shimmering Gold Collection features the classic silhouettes such as the octagonal, drop and heart shapes, blending minimalist tension with delicate beauty. Each piece is meticulously crafted to reproduce the fire of fancy-cut diamonds on iridescent gold pieces, allowing the gold to radiate with the stunning brilliance of yellow diamonds. Every exquisite creation becomes a luminous expression of individuality and charisma.
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In 2026, Lukfook Jewellery will celebrate its 35th anniversary. To mark this milestone, the brand unveils a comprehensive refresh of its visual identity. This deep, vibrant colour, inspired by Hong Kong's iconic bauhinia, embodies poised elegance, resilient vitality and understated brilliance. It resonates with the spirit of Lukfook Jewellery's global brand ambassador Cheng Yi, whose gentle poise and unwavering determination for breakthroughs define his enduring appeal. On screen and beyond, dedication cultivates depth, while breakthroughs forge brilliance. In the year ahead, Lukfook Jewellery will continue to join hands with its global brand ambassador Cheng Yi, embarking on a radiant new chapter together. A dazzling series of exceptional new jewellery creations will be unveiled, weaving fresh narratives of craftsmanship and love to illuminate life's luminous moments.
The latest advertising campaign stars global brand ambassador Cheng Yi in a modern space defined by sharp lines. Amid the interplay of light and shadow, he sparks an inspired dialogue between geometric aesthetics and fluid radiance through strikingly distinct styles, showcasing the sophisticated texture and multifaceted allure of radiant iridescent jewellery. The all-new Fancy DiaBling jewellery from Lukfook Jewellery's DiaBling Shimmering Gold Collection features the classic silhouettes such as the octagonal, drop and heart shapes, blending minimalist tension with delicate beauty. Each piece is meticulously crafted to reproduce the fire of fancy-cut diamonds on iridescent gold pieces, allowing the gold to radiate with the stunning brilliance of yellow diamonds. Every exquisite creation becomes a luminous expression of individuality and charisma.
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