(2 May 2010) ── Luk Fook Holdings (International) Limited (HKSE Code: 590)(“Luk Fook”/ “the Group”) proudly announced that its new flagship store located at the Ground Floor of Haiphong Mansion, Tsimshatsui, opened on 2 May 2010 (Sunday). Luk Fook’s Senior Management, the Chief Executive Officer of OSK Holdings Hong Kong Limited, Mr. Hui Chiu Chung, Stephen JP, the Chairman of the Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association, Mr. Yeung Kiu and celebrity Mr. Raymond Lam-fung were invited to officiate at the ribbon cutting ceremony.

Mr. Wong Wai Sheung, Chief Executive of the Group, said, “With the satisfactory business performance of the previously opened two-storey branch at Park Lane Shopper’s Boulevard and the branch at Star House, couple with the fact that Tsimshatsui is a tourists’ must-visit shopping district, the Group increases the number of shops in Tsimshatsui to six.  Moreover, with the excellent location of the new flagship store, we expect to increase the sales mix derived from tourists as well as to enhance the Group’s brand image. During the trial period, the flagship store was widely complimented and received excellent business performance. Following the government’s relaxation of residence permit policies for temporary residents of the Guangdong Province, it is expected that this flagship store will capture the expanded jewellery retail business generated by the substantial increase in the number of PRC tourists traveling to Hong Kong under individual travel scheme.”

“Lucky Tiger Gold Accessory” at the spot of the event, sharing the joy of Luk Fook’s milestone achievement with customers.

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